Hey, have you ever encountered any type of illness after having meals outside? Then you must immediately consult your doctor because this may be a food illness. There are more than 250 different food illnesses and each year 48 million people get sick from such foodborne illness, 128,000 are hospitalized, and 3,000 dies, and these days it’s getting even worse.
👱♂️Me encountering the problem
As a student, I never had time to focus on what I eat and often didn’t care about my diet and health. One day, I came to know that two of my friends were in the critical stage and were admitted to the emergency ward and the culprit was known to be the bacteria in the food they had the last night. This worried me a lot. Since then I was in search of alternatives to have healthy and hygienic food like having more salad, searching for good restaurants, and finally, I even tried cooking despite basic knowledge and failed in all my attempts. But even then I never lost hope, because no one wants to put their health in someone’s hands.
❓Problem: How can we overcome food illnesses?
The main reason for food illness is eating out. But everyone has their own reason to do so. Unsafe food contains harmful bacteria, viruses, parasites, or chemical substances, causes diseases — ranging from diarrhea to cancers. Researchers say that an average person orders food 188 days in a year (188/365).” This has to lead to a drastic rise in the number of people falling ill. This problem of food illness is massive and a big challenge to face if not controlled.
📑Solution: Home-cooked food — meal kits
The ultimate solution is Home-cooked food. Though it sounds tough, time-consuming, and even painful to some it’s the only solution. But not anymore because We have come up with an idea called “Orongo”, which is an app where you can order your meal kit with measured and fresh ingredients and customize it too.
🧐Why not any other solution?
Other solutions being:
- Direct delivery of hygienically cooked food
- Buy groceries and cooking at home
- Ordering groceries
The reason for supporting a particular solution is its multiple benefits over other solutions, like:
- No guarantee of hygiene unless cooked by self (self-satisfaction)
- Enhancement of creativity
- Activity of entertainment
- Meal kits being convenient to cook
🤔Need for such service in India?
- Worker Population Ratio in India stood at 46.8 percent in the 2017–18 to NSSO
- Obesity in India has reached epidemic proportions in the 21st century, with morbid obesity affecting 5% of the country’s population, raises the need for healthy eating. -Combat obesity
- A person working in India typically earns around 31,900 INR per month. And his goals are income savings, nutritious food, and time-saving. (middle-class employee).
❓Why a Mobile application?
- Increasing availability (Over the course of one year, mobile users share increased by over 10% (37.38% to 48.33%))
- Mobile phones being much handy
- Order anything with just a few taps on the screen
- Easy means of communication
🧢My Role
After coming up with such an idea I finally decided to even design and give it a form and structure. where I became a User Interface and a User Experience Designer. The project is a self-initiated one where I performed all the roles from a researcher to a designer. This was quite an interesting and challenging one.
Design Process Followed
📚1.Secondary Research
The research was done to know the scope of the problem and search for the alternatives done by the people in such scenarios. The data is generally taken from various websites and articles. Following are the
key research findings :
- The average cost for a meal at a restaurant is $20.7 and for a meal-kit is $12.53 and shop from groceries store cost around $4
- The biggest food resolution to eat healthier was taken in 2019 by 53% population
- Less amount of calories, Sodium, and fats in home-cooked food than in outside foods
- Home-cooked much safer and way healthier
- There is an increasing demand for meal kits by 51%
- Avoid food allergies and sensitivities
- Home- cooking is cheaper and saves a lot of money
- Save time by skipping grocery shopping trips with meal kits
- Meal kits are convenient and you can try a lot of recipes without going to a restaurant
- “Almost 1 in 10 people in the world fall ill after eating contaminated food and 420 000 dies every year, resulting in the loss of 33 million healthy life years. “ WHO
📚2.Primary Research
The research was done to have a better knowledge of who our users are? and what are their core needs and frustrations? The research phase started with a User Survey ( to know the requirement of such product), thereby generating User personas, Empathy Mapping ( for Visualizing user attitudes and behaviors), Customer Journey Mapping(to better understand the user journey), customer Emotional Analysis (to know the emotion of the user while undergoing a process), Sporting target users and Finally arriving at the exact problem and solution statements. Following is an in-depth analysis:
User survey
The number of users taken for the questionnaire was 5 users ( 2 females and 3 males).
The following were the questions asked:
- How much often you go out to eat?
- Do you find outside food to be healthier?
- Do you prefer eating outside or home-cooked food?
- The major reason for your choice?
- Do you like to cook with meal kits?
Quantitative Analysis
1.How many times do you eat out in a week?
Number of responses: 16 responses
2.Do you think outside food is good for your body?
Number of responses: 12 responses
3.How often do you fall ill after eating out?
Number of responses: 16 responses
4.A major reason for eating outside food?
Number of responses: 9 responses
5.Rate the need for healthy food?
Number of responses: 9 responses
6.Are you aware of meal-kits?
Number of responses: 16 responses
7.Will you prefer to cook at home if provided with pre-prepared and measured ingredients (Meal kits)?
Number of responses: 16 responses
🙋♂️1.User Persona
Jacob is a student and lives at a private hostel. He is a health-oriented person and doubts about food hygiene to eating outside. He has found an alternative that is to cook his food but failed as he didn’t know anything about cooking.
Core Needs of Jacob:
- Wants hygienic and healthy food
- Needs something easy to cook as he is concerned about the time
- Wants to cook but needs some guidance
- He wants to keep a count of calorie intake
Frustrations of Jacob:
- Don’t know to cook
- Afraid of adulterated and unhealthy food outside
- No availability of hygienic food
🙋2.User Persona
Darlene is a professional architect and lives in California. She has been to various countries and is curious about experiencing new things. Leading a busy life She always goes with simple dishes. Since she has recently promoted, the workload has increased and thus she is forced to order from out. So, she is worried about her diet and fitness.
Core Needs of Darlene:
- Manage her two goals (i.e. Profession and fitness)
- Needs something simple and fast cooking food
- Wants to follow her diet
- Wants to explore new dishes
Frustrations of Darlene:
- Forced to order food from outside
- Heavy workload
- No time to cook under a busy schedule
🚩Empathy Mapping
📌Consumer Journey Map
🔖Key Insights
- Overcome food-illnesses
- Need for food safety
- Demand for meal kits
- Make home-cooking convenient
👉🏻Redefining the problem statement
How can we make the home-cooking experience interesting, simplified, convenient, and enjoyable? to overcome food illnesses.
👉🏻Redefining the solution statement
Designing an app that makes cooking easy, fast, and tasty.
3.🙌🏻Competitor Analysis
Products already available in the market place and our new product
🔮Features
Competitor analysis helps in knowing the market situation, competition, product scope, and the features required to outshine other products in the market. following are the key features required:
- Availability
- Search Flexibility
- Explore Global and Local cuisines
- Post your work to get motivation
- Get notified
- select recipes and add ingredients to shopping list easily
- Share shopping lists
- Customizes recipes
- On app purchases
- Calorie count
- Subscription flexibility
4.🙇🏻Ideation
User Goal
To order and cook their meal kits easily
User Flow or Task flow
Information Architecture
This is a rough flow for organizing content to get a better understanding required for clear navigation in further processes.
Wireframing
Style Tile
5.📱High Fidelity Wire-frames
“Orongo” app design
Home Screen
Design challenges :
- Incorporate features
- Proper navigation
- Overcome accessibility issues
- Provide apt flexibility
- Familiar iconography
Design solution :
Community Page
Design challenges :
- Like and follow communities easily
Design solution :
Product Page
Design challenges :
- Checklist for ingredients (feature)
- Legibility issues
- Layout of information
Design solution :
Create your community and post recipes Page
Design challenges :
- Form page structure
- Reduce cognitive load while uploading posts
Design solution :
Favorites Page
Design challenges :
- Layout, easy to add and remove
- Accessible
Design solution :
Cart Page
Design challenges :
- Clear and legible Order summary
- Item settings (Easy to modify and increase quantity)
Design solution :
Profile Page
Design challenges :
- Easy to edit and accessible settings
Design solution :
Payments Page
Design challenges :
- Selection flexibility to users
- Proper layout for features
Design solution:
Subscription Page
Design challenges :
- Easy to take and cancel a subscription
- Maintain hierarchy
Design solution:
Other Screens
⛳Results
Research findings are taken from various websites online
- Full filling the existing demand for meal kits (51%) and further scaling up
- Overcoming of various food-illnesses
- Increasing cost-savings up to 77%
- Increase in healthy eating by 51%
- Increase in family time by 41%
Prototype
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🗝️Key learnings
- Understood that designing a full-fledged application is highly complicated and requires a high degree of iterations.
- Accommodating all the required features has been a challenging task.
- The research phase was interesting as I got to interact with user thoughts and opinions.
- I think I need to improve my user interface as well as user experience skills to make my idea reflect better on an app so that it can solve problems more efficiently. Because life is is a lesson of constant learning.
Hey readers you have made it to the end of my case study🥳🥳👏🏻
hope you give some feedback on my project 📨
you can connect with me on my
Behance profile:https://www.notion.so/Orongo-app-design-5294bb48b63e4deeb007a4e58228832d#3b5740b7b5f744a7b765ef8b0484ca98
or
on LinkedIn profile:https://www.notion.so/Orongo-app-design-5294bb48b63e4deeb007a4e58228832d#d55b8e2aae76458da60f739f9133ab24
hope you give some feedback on this case study😊😊
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